Introduction
As a business owner, your website is one of your most crucial assets. It's often the first point of contact between your brand and potential customers. Here's a guide to help you, as a business owner, identify these errors when reviewing your new website.
Mistake 1: Not Mobile-Friendly
The Problem:
If your website isn't mobile-friendly, you risk losing a significant portion of your audience. Google also penalises websites that aren't optimised for mobile.
What to Check:
Open your website on various mobile devices to see how it performs. Is the text readable? Do images load correctly? Is navigation smooth?
Mistake 2: Overcomplicated Design
The Problem:
A cluttered, confusing website can overwhelm visitors and make it difficult for them to find what they're looking for.
What to Check:
Is the layout clean and straightforward? Are the menus intuitive? If you find it hard to locate essential information, your customers will too.
Mistake 3: Ignoring SEO
The Problem:
Poor SEO practices can result in low search engine rankings, making your website hard to find.
What to Check:
Look for descriptive meta titles and descriptions for each page. Check if images have alt text. Make sure the content is high-quality and relevant to your target audience.
Mistake 4: Poor User Experience (UX)
The Problem:
If your website is hard to navigate or slow to load, visitors are likely to leave without taking any action.
What to Check:
Test the navigation to ensure it's user-friendly. Use tools like Google PageSpeed Insights to check your site's loading speed. Look for clear calls-to-action that guide the visitor.
Mistake 5: Failing to Test Properly
The Problem:
If your website hasn't been adequately tested, it may have broken links, compatibility issues, or other glitches.
What to Check:
Click on all links to ensure they work and lead to the correct pages. Fill out any forms to make sure they're functioning. Test the website on various browsers to check for compatibility issues.
Common Pitfalls to Avoid
Ignoring Content Quality: Make sure the content is well-written, relevant, and free of errors.
Neglecting Security: Check if your website has an SSL certificate and complies with data protection regulations.
Inconsistency: Ensure that fonts, colours, and other design elements are consistent across all pages.
Conclusion
As a business owner, it's crucial to be proactive in identifying and addressing web design mistakes. By taking the time to review your new website carefully, you can ensure that it not only looks professional but also performs well, offering a great user experience. After all, your website is an investment in your business, and it's essential to get it right.
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